WARNING:

Your Shop Is Missing Out on Tens of Thousands of Dollars

in Untapped Sales Every Year

Join Us for This 3-Day "Transformative Sales Mastery Intensive" Workshop to Learn the System We Created to Take Our Shops from 2 Million to 9 Million in 36 Months-Ethically.

Your shop’s transformation starts in...

April 17th - 19th, 2025 | Denver, Colorado

WARNING-THIS EVENT WILL SELL OUT!

A 3-Day Transformative Sales Mastery Intensive Workshop That Gives Your Team the Confidence and System to Close More Sales—Without Sacrificing Customer Trust

Implement a Proven Sales System We Have Used to Help 1,000+ Shops.
We Give Your Team the Tools to Communicate Value and Sell With Confidence.
Uncover The Hidden Mistakes Costing You Hundreds Of Thousands In Sales.
Turn Customers Into Long-Term Clients, Who Refer Their Friends & Family.

Over the past decade, we've trained 1,000+ repair shops. We’ve know the critical mistakes that hold shops back—and have developed a proven system to fix them. This workshop gives you everything you need to increase sales, improve customer satisfaction, and grow your shop sustainably.

"It was some of the best training I've ever been a part of and my advisors to a ton of the learned tools and ran with it.

Both of their AROs doubled within a couple weeks.

I was skeptical at first as I am with any training, but I plan on running all my future advisors through it."

Coye Harris, EQ Autoworks

The Hidden Sales Mistakes

Costing Your Shop Every Day

After listening to over 10,000 in-bound telephone calls to shops like yours from people that need auto repair, We learned how to get them off the phone and into the shop.

Here are the top mistakes costing most shops big money:

What This Means for Your Shop

If your shop doesn’t have a proven sales system, you’re bleeding thousands in lost revenue—every single year. Stop leaving money on the table.
A weak sales process destroys customer trust and kills repeat business. Fix it, or watch profits disappear.
Most shop owners don’t realize the problem—until customers stop returning.

At Transformative Sales Mastery Intensive, we train service advisors to sell with honesty, clarity, and trust—building strong customer relationships that drive real business growth. No gimmicks, just ethical, high-impact sales that helps shops thrive.

Why We Created

The Transformative Sales Mastery Intensive Workshop

We help the auto service industry win with ethical, trust-based sales. Our training empowers service advisors to sell with honesty, clarity, and confidence—driving repeat business and long-term growth.

The Experience Problem:

High Attrition Rates: Studies indicate that 50% to 60% of customers do not return to the same independent repair shop the following year.*
New Customer Retention: Approximately 60% to 70% of new customers fail to revisit the same shop within a year.*^{_{(rowriter.com)}}

What’s Holding Most Shops Back From Success (From Working With 1,000+ Shops Over the Past Decade)

Advisors struggle to communicate value and build trust.

Most shops lack a proven system to guide advisors through the sales process.

Service advisors miss up-selling opportunities because they’re not confident of what to say.

Without a proven sales process, advisors become reactive instead of consistent and profitable.

Now ask yourself: Does your team have a clear system with best practices that gives them the confidence to close sales while building trust?

Sales That Feel Natural—

Because They Follow a Proven Ethical System

Give your team a proven, repeatable system of best practices that boosts sales consistently.

Train advisors to communicate value clearly—so customers see the real benefits.

Fix the costly mistakes that cause shops to lose sales without realizing it.

When advisors have a system, they sell with confidence.

When customers trust your shop, they say “yes” with ease.

Join the Transformative Sales Mastery Intensive &

Transform Your Sales Team!

"Meet the Trainers of Our

Win-Win Sales System That Works" -Greg Bunch-CEO & Founder Transformers Institute

Doris Barnes

Sales Leadership Authority

Creator of top-performing Service Advisor training programs

15+ years helping shops build high-converting sales systems

Specialist in sales process development & team transformation

Trusted by leading shops across North America

Doris co-leads the Transformative Sales Mastery Workshop, equipping repair shops with proven sales strategies. Her process-driven approach helps advisors sell confidently, build trust, and drive growth—without pressure tactics.

Jen Davis

Sales and Training Specialist

Awarded Top Trainer in the U.S. by Ratchet Wrench Magazine

17+ years in front-line sales, 10+ years in advanced advisor training
10+ Years Advanced Service Advisor Development

17+ years in front-line sales, 10+ years in advanced advisor training

10+ Years Advanced Service Advisor Development

Trained Over 1,000+ Shops & Service Advisor Teams

Known for Building Confidence in Advisors to Sell With Integrity

Jen is a respected trainer in automotive sales and service advisor development. She’s helped 1,000+ teams adopt practical, customer-first sales systems. Her approach focuses on building advisor confidence, improving customer communication, and increasing sales ethically without pressure.

Bill Adams

Multi-Shop Success Story

Owner of Adams Autoworx – Multi-Location Shop Operator

40+ Years in the Auto Repair Industry

Platinum 1 Member – Transformers Mastermind Group

Grew His Family Shop Into a Multi-Million Dollar Business Using Transformers Institute Proven Systems

Starting as a technician, Bill grew his family’s shop into a thriving multi-location business. His success is built on systems that streamline operations, improve customer trust, and drive sustainable revenue growth. As a Transformers Mastermind Platinum One member, Bill shares real-world lessons on scaling sales and operations without sacrificing quality.

Why This Workshop?

Why Now?

You might think your shop is doing everything right. We’ve seen this countless times in the 1,000+ shops we’ve worked with over the past decade. Even top-performing shops with:

Multiple profitable locations
High customer satisfaction scores
Great online reviews
Regular staff training

They still had hidden sales gaps costing them thousands.

The Real

Wake-Up Call

After working with over 1,000 shops, we’ve seen the same patterns over and over:

Service Advisors ARO is all over the map.

Are you tired to listening to your phone calls and hearing your potential customer say, Ok, Thanks bye.

Sales slipping through the cracks because advisors weren’t confident presenting value.

Technicians leaving because the work wasn’t being sold consistently.

Owners realizing too late that their best customers had gone elsewhere.

Your best customers are going to another shop.

These mistakes are happening in shops every day-but they’re fixable with our People-First sales system.

What Makes This Training Different

A proven system, forged from real-world results in thousands of shops like yours.

Equip your team with repeatable, win-win best practices to present value and close more sales.

Advisors love this—they feel great helping people, make more money, sleeping better, with our people-centric approach.

Increase car count, customer satisfaction, and closing rates—ethically and transparently.

Creates harmony between the front and back of the shop—keeping your best staff employed by ensuring work is sold timely and ethically.

You don’t need to overhaul your business—you just need a system that works.

TRANSFORMATIVE SALES MASTERY INTENSIVE

Agenda

Day 1: Foundation of a Proven Sales System

Morning Sessions:

Sales Psychology Deep-Dive: Understanding customer buying behavior

Trust-Building Conversations: Creating credibility from the first interaction

Value Presentation: Helping customers see the ‘why’ behind the work

Customer Experience Mapping: Identifying gaps in your shop’s sales flow

Afternoon Impact Sessions:

Peer Case Studies: Real stories from top-performing shops

Revenue Potential Calculator: See what your shop is leaving on the table

Live Sales Review: Breakdown of real-world advisor conversations

Customer Decision Triggers: What gets customers to say “yes” with confidence

Day 2: Sales Systems & Practical Implementation

Sales Process Workshops:

Advisor Success Framework: Building a repeatable sales process that works

Reputation Building: Winning 5-star reviews without asking

Selling Complex Repairs: Giving advisors confidence to present bigger jobs

30-Point Sales Health Check: Spotting the hidden gaps in your sales process

Implementation Sessions:

Phone Call Confidence: Mastering the first customer touch-point

Technology for Efficiency: Using tools to speed up sales & operations

Package Presentation (Optional): Structuring multi-service solutions for clarity

Advisor Communication Templates: Proven scripts & talk tracks to close more sales

Day 3: Growth, Retention & Leadership

Advisor & Team Growth Sessions:

Developing High-Performing Advisors: Coaching for sales confidence

Performance Metrics That Matter: Tracking what drives sales & trust

Locking in Systems: Making the process stick beyond the workshop

Keeping Customers for Life: Turning first-time buyers into repeat clients

Leadership & Future Planning:

Action Plan for Your Shop: Custom roadmap to implement what you learn

Building Accountability: Getting your team to follow the system

Strengthening Customer Loyalty: Creating lasting relationships (not a points program)

Expert Q&A Session: Get answers to your shop’s specific sales challenges

Additionally: Hands-on role-play, process implementation guides, and peer learning from other success driven shops and network with other advisers, managers and owners.

Who Needs To Be Here?

This Workshop Is Perfect For:

Shop Owners Focused on Growth

Whether you run a single location or multiple shops, this is for owners committed to improving sales processes.

You want a system that improves advisor performance and customer trust.

You’re ready to stop leaving sales on the table and create a sustainable, scalable process.

Service Advisors Ready to Perform at Their Best

You want the confidence to present work and take care of customers —without feeling pushy.

You’re looking for a system with best practices to follow that produces excellent results.

You want to grow your skills, advance your career, and earn your shop’s trust.

Shop Managers Driving Team Success

You need to hold your team accountable without micromanaging.

You want to support advisors to present value, increase repeat business and improve your ARO.

You want to improve retention of customers, technicians and service advisors.

Your Complete

Workshop Experience

Our Sessions:

Live implementation sessions with real-world applications

Interactive advisor role-play practice

Service performance training based on our proven system

Team Sales Planning Workshop: Aligning your team for success

Included Resources

Comprehensive workbook to take notes

Proven sales guide and word tracks.

Implementation checklists to apply what you learn back at your shop consistently.

Peer Learning & Networking

Meet successful shop owners and like-minded managers and advisors who are building trusted sales processes.

Learn what's working from peers facing the same challenges as you

Walk away with real insights you can apply immediately.

Meals & Refreshments

Enjoy complimentary snacks & refreshments while connecting with peers and workshop instructors.

Investment Options

Registration :

$2,497

Full 3-Day Workshop Access

Complimentary snacks & refreshments

Shop Owners Zoom debriefing (60 Min), How to support your Service Advisors to get the most value out of your sales training investment.

Access to Private Transformative Sales Mastery Intensive Alumni Online Community – Continued discussion, Q&A, and peer support.

Workbook & Implementation Guide -Step-by-step strategies and exercises to help you apply what you learn

Exclusive Sales Scripts & Templates – Word Tracks for handling objections, up-sells, and closing deals

Certificate of Completion
– Showcase your dedication to improving your skills

RESERVE MY SPOT

36 SPOTS ONLY

Team Edition :

$2,197

^{_{3+ Attendees Per Person}}

Full 3-Day Workshop Access

Complimentary snacks & refreshments

Shop Owners Zoom debriefing
(60 Min), How to support your Service Advisors to get the most value out of your sales training investment.

Access to Private Transformative Sales Mastery Intensive Alumni Online Community –
Continued discussion, Q&A, and peer support.

Workbook & Implementation Guide -Step-by-step strategies and exercises to help you apply what you learn

Exclusive Sales Scripts & Templates – Word Tracks for handling objections, up-sells, and closing deals

Certificate of Completion
– Showcase your dedication to improving your skills

$250 Off Transformers Summit 2025.

5+ Advisors: Contact us for custom Team pricing

RESERVE MY SPOT

ONLY 6 SPOTS ONLY

VIP Experience :

$2,997

^{_{6 Shop Owners Only}}

Full 3-Day Workshop Access

Complimentary snacks & refreshments

Shop Owners Zoom debriefing
(60 Min), How to support your Service Advisors to get the most value out of your sales training investment.

Access to Private Transformative Sales Mastery Intensive Alumni Online Community –
Continued discussion, Q&A, and peer support.

Workbook & Implementation Guide -Step-by-step strategies and exercises to help you apply what you learn

Exclusive Sales Scripts & Templates – Word Tracks for handling objections, up-sells, and closing deals

Certificate of Completion
– Showcase your dedication to improving your skills

$500 Off Transformers Summit 2025

In-Bound Phone Call Evaluation - 10 Call Evaluations by our experts who listen, analyze, and break down your team’s real sales calls, identifying missed revenue, weak closes, and lost trust signals. ($797 Value)

Personalized One-on-One Action Plan Review for Shop Owners - (30 Minutes) Post Training feedback from our award winning sales trainers regarding your implementation strategy. ($697 Value)

RESERVE MY SPOT

ONLY 6 SPOTS AVAILABLE

100% Money-Back Guarantee

We stand behind this workshop because we’ve seen it work for 1,000+ repair shops. If you attend all sessions, engage with the content, and still don’t believe you’ve gained the tools to improve your sales process—we’ll refund your registration. No hoops. Just show up, participate, and if it’s not valuable, we’ll make it right.

What Our

Clients says

Testimonial Slider

Small Upfront Investment that Resulted in $9,888

"Attending the Intensive TSM 3-Day Sales Workshop in San Diego was a game-changer for us. One of the biggest takeaways was the importance of becoming the most convenient shop in town. In our first week back, we took the initiative to handle three different tows for new customers—a small upfront investment that resulted in $9,888 in unexpected sales we wouldn’t have had otherwise. More importantly, the customers were incredibly grateful for our efforts and truly valued the way we prioritized their needs. This training has already made a real impact on our business!"

— Justin Kennedy., General Manager Avid Autocare

From Skeptic to Sales Star – 30% Revenue Boost

"Before attending the Sales Mastery Class, I was just getting by as a service advisor. I struggled with objections and lacked confidence in presenting higher-ticket repairs. Within two weeks of implementing what I learned, my average repair order jumped by 30%! I now confidently guide customers through their vehicle’s needs, and they actually thank me for it. This class was a game-changer!"

— Jason R., Service Advisor, Arizona

Record-Breaking Sales – $15,000 More Per Month

"I was hesitant about signing up, thinking, ‘What more could I learn about selling?’ Turns out, A LOT! By using the techniques Greg and his team taught, I saw a $15,000 increase in my monthly sales. My close rate improved, my conversations with customers became more fluid, and I finally understood how to build trust rather than just push a sale. I’m blown away by the results!"

— Michelle T., Senior Service Advisor, Florida

Confidence = Conversions – 42% Increase in ARO

"I’ve been a service advisor for six years, but this class changed my entire approach. I used to feel like I was ‘bothering’ customers when recommending additional work. Now, I know how to educate them in a way that builds trust. My average repair order went from $525 to $750 in just a few weeks, and my confidence in handling objections is through the roof!"

— Marcus L., Service Manager, Texas

Doubling Down on Trust – 2X in Service Sales

"Before the class, I thought customers just didn’t want to spend money. I didn’t realize I was the one limiting my own sales! With the strategies I learned, I doubled my service sales in just three months. It wasn’t about ‘selling’—it was about understanding psychology, trust, and communication. I wish I had taken this class years ago!"

— Rachel S., Co-Owner, Colorado

Closing More, Stressing Less – $10K Jump in Weekly Sales

"I used to struggle with closing bigger jobs. I’d get nervous when presenting anything over $1,000. The Sales Mastery Class gave me a simple framework that made it EASY. I now consistently sell larger repair jobs without customers feeling pressured. My weekly sales jumped by $10,000, and I actually enjoy my job more!"

— Steve M., Auto Repair Advisor, California

First-Time Advisor, Big-Time Results – 20% ARO Growth

"As a brand-new service advisor, I was overwhelmed. I didn’t want to sound pushy, but I also needed to meet my numbers. After attending the class, I had a clear roadmap for customer conversations, handling objections, and making recommendations without sounding ‘salesy.’ In just one month, I increased my average repair order by 20%! This training set me up for success from day one."

— Derek P., New Service Advisor, Georgia

Customer Satisfaction & Revenue Skyrocket – Best Month Ever!

"I always thought selling was about being aggressive, but this class showed me it’s about connection. I started applying the techniques right away, and my customer satisfaction scores shot up alongside my revenue! My shop just had its BEST MONTH EVER, and my personal sales are at an all-time high. I can’t thank Greg and the Transformers team enough!"

— Natalie J., Store Manager, North Carolina

From ‘Order Taker’ to Top Performer – $25,000 in New Sales

"I used to just take orders and let customers decide. After this training, I completely changed my approach—now I lead conversations, uncover needs, and confidently recommend solutions. In just one month, I added an extra $25,000 in sales! I’m making more money, my customers are happier, and I finally feel in control of my success."

— Chris W., Automotive Service Advisor, Nevada

Frequently Asked

Questions

1. Where is the workshop happening?

The workshop will take place at: Woolley’s Classic Suites 16450 E 40th Circle, Aurora, CO 80011 Direct: 720-590-5208 This location was selected for its convenience, comfort, and proximity to Denver International Airport, ensuring an optimal learning and networking environment.

2. Are there discounted hotel rooms available?

Yes, we’ve arranged exclusive discounted room rates for workshop attendees: $169 per night for a King Suite at Woolley’s Classic Suites.

Limited Room Block – Book by March 26th. Rooms are first-come, first-served, and availability depends on the hotel’s bookings. We recommend reserving your room as early as possible to guarantee your stay.

➡️ To book, call Woolley’s directly at 720-590-5208 and mention the Transformers Institute Room Block.

If you need any assistance with your booking, feel free to reach out—we’re here to help!

3. How many people can I bring from my team?

We encourage bringing multiple advisors and managers. See our team packages for group discounts.

4. What’s included in my registration fee?

Full 3-day workshop access, all materials, resources and Coffee and H20.

5. What if I don’t see value in the workshop?

We offer a 100% satisfaction guarantee. If you attend, engage, and don’t find the workshop valuable, we’ll refund your registration.

The Stakes Have

Never Been Higher

What You Stand to Gain:

A Proven Sales System Built From Real-World Data

Confident Advisors Who Can Present Value and Close More Work

Loyal Customers Who Trust Your Shop and Return

Consistent Sales Growth Without Guesswork

Risk of Waiting:

Lost Sales Every Day From Missed Opportunities

Technicians Leaving Because Work Isn’t Being Sold

Customer Trust Eroding Without You Realizing

Falling Behind Shops That Have Built Stronger Sales Processes

100% Money-Back Guarantee

We’ve seen this system work for 1,000+ repair shops. If you attend all sessions, participate, and still don’t feel you’ve gained the tools to improve your sales process, we’ll refund your registration.

No hoops. Just show up, engage, and see the value—or we’ll make it right.