- Join us for the next Sales Mastery Intensive Training - October 16-18 in Atlanta GA

Turn Your Advisors Into Confident
Sales Professionals in Just 3 Days

Backed by the proven framework that has transformed hundreds of advisors nationwide,
this immersive training will elevate your team’s skills, mindset, and results — in just one weekend.

What You'll Learn

  • How to confidently present $1,500+ tickets

  • Objection handling that earns trust (not discounts)

  • Ethical sales conversations that stick

  • Live role-play with feedback from expert coaches

  • The mindset of a top 5% advisor

Total Investment: $2497*

Group discounts available for two or more, returning graduates and industry partners. 100% money back Guarantee

SECURE YOUR SPOT

1- Enter your information to reserve a seat

2 - We call you to discuss the details.
No Payment Required

A mobile phone is not required but highly recommended for timely and essential class updates by text message.

Select Course Date*
Classes are held every 3 months. Select the date above

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Total Investment: $2497*

Group discounts available for two or more, returning graduates and industry partners. 100% money back Guarantee

This isn’t theory. It’s a proven system that has already changed the careers and lives of hundreds of advisors nationwide. Your team could be next.

Your shop’s transformation starts in...

October 16-18
Atlanta, Georgia

Event and Hotel Location

Atlanta Marriott Suites Midtown

35 14th Street NE,
Atlanta, GA 30309

(404) 876-8888

marriott.com/atlms

The Stakes Have

Never Been Higher

What You Stand to Gain:

  • A Proven Sales System Built From Real-World Data

  • Confident Advisors Who Can Present Value and Close More Work

  • Loyal Customers Who Trust Your Shop and Return

  • Consistent Sales Growth Without Guesswork

Risk of Waiting:

  • Lost Sales Every Day From Missed Opportunities

  • Technicians Leaving Because Work Isn’t Being Sold

  • Customer Trust Eroding Without You Realizing

  • Falling Behind Shops That Have Built Stronger Sales Processes

100% Money-Back Guarantee

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We’ve seen this system work for 1,000+ repair shops. If you attend all sessions, participate, and still don’t feel you’ve gained the tools to improve your sales process, we’ll refund your registration.

No hoops. Just show up, engage, and see the value—or we’ll make it right.

- I don't need a call. I'm ready to buy now. [ Click Here ] to sign up.

Why This Workshop?

Why Now?

You might think your shop is doing everything right. We’ve seen this countless times in the 1,000+ shops we’ve worked with over the past decade. Even top-performing shops with:

  • Multiple profitable locations

  • High customer satisfaction scores

  • Great online reviews

  • Regular staff training

They still had hidden sales gaps costing them thousands.

The Real

Wake-Up Call

After working with over 1,000 shops, we’ve seen the same patterns over and over:

  • Service Advisors ARO is all over the map.

  • Are you tired to listening to your phone calls and hearing your potential customer say, Ok, Thanks bye.

  • Sales slipping through the cracks because advisors weren’t confident presenting value.

  • Technicians leaving because the work wasn’t being sold consistently.

  • Owners realizing too late that their best customers had gone elsewhere.

  • Your best customers are going to another shop.

These mistakes are happening in shops every day-but they’re fixable with our People-First sales system.

What Makes This Training Different

A proven system, forged from real-world results in thousands of shops like yours.

  • Equip your team with repeatable, win-win best practices to present value and close more sales.

  • Advisors love this—they feel great helping people, make more money, sleeping better, with our people-centric approach.

  • Increase car count, customer satisfaction, and closing rates—ethically and transparently.

  • Creates harmony between the front and back of the shop—keeping your best staff employed by ensuring work is sold timely and ethically.

You don’t need to overhaul your business—you just need a system that works.

- I don't need a call. I'm ready to buy now. [ Click Here ] to sign up.

Who Needs To Be Here?

This Workshop Is Perfect For:

- I don't need a call. I'm ready to buy now. [ Click Here ] to sign up.

Shop Owners Focused on Growth

  • Whether you run a single location or multiple shops, this is for owners committed to improving sales processes.

  • You want a system that improves advisor performance and customer trust.

  • You’re ready to stop leaving sales on the table and create a sustainable, scalable process.

Service Advisors Ready to Perform at Their Best

  • You want the confidence to present work and take care of customers —without feeling pushy.

  • You’re looking for a system with best practices to follow that produces excellent results.

  • You want to grow your skills, advance your career, and earn your shop’s trust.

Shop Managers Driving Team Success

  • You need to hold your team accountable without micromanaging.

  • You want to support advisors to present value, increase repeat business and improve your ARO.

  • You want to improve retention of customers, technicians and service advisors.

Your Complete

Workshop Experience

Our Sessions:

  • Live implementation sessions with real-world applications

  • Interactive advisor role-play practice

  • Service performance training based on our proven system

  • Team Sales Planning Workshop: Aligning your team for success

Included Resources

  • Comprehensive workbook to take notes

  • Proven sales guide and word tracks.

  • Implementation checklists to apply what you learn back at your shop consistently.

Peer Learning & Networking

  • Meet successful shop owners and like-minded managers and advisors who are building trusted sales processes.

  • Learn what's working from peers facing the same challenges as you

  • Walk away with real insights you can apply immediately.

Meals & Refreshments

Enjoy complimentary snacks & refreshments while connecting with peers and workshop instructors.

Meet the Trainers of Our

Win-Win Sales System That Works

Doris Barnes

Sales Leadership Authority

  • Creator of top-performing Service Advisor training programs

  • 15+ years helping shops build high-converting sales systems

  • Specialist in sales process development & team transformation

  • Trusted by leading shops across North America

Doris co-leads the Transformative Sales Mastery Workshop, equipping repair shops with proven sales strategies. Her process-driven approach helps advisors sell confidently, build trust, and drive growth—without pressure tactics.

Jen Davis

Sales and Training Specialist

  • Awarded Top Trainer in the U.S. by Ratchet Wrench Magazine

  • 17+ years in front-line sales, 10+ years in advanced advisor training

  • 10+ Years Advanced Service Advisor Development

  • 17+ years in front-line sales, 10+ years in advanced advisor training

  • 10+ Years Advanced Service Advisor Development

  • Trained Over 1,000+ Shops & Service Advisor Teams

  • Known for Building Confidence in Advisors to Sell With Integrity

Jen is a respected trainer in automotive sales and service advisor development. She’s helped 1,000+ teams adopt practical, customer-first sales systems. Her approach focuses on building advisor confidence, improving customer communication, and increasing sales ethically without pressure.

- I don't need a call. I'm ready to buy now. [ Click Here ] to sign up.

The Hidden Sales Mistakes

After listening to over 10,000 in-bound telephone calls to shops like yours from people that need auto repair, We learned how to get them off the phone and into the shop.

Here are the top mistakes costing most shops big money:

What This Means for Your Shop

  • If your shop doesn’t have a proven sales system, you’re bleeding thousands in lost revenue—every single year. Stop leaving money on the table.

  • A weak sales process destroys customer trust and kills repeat business. Fix it, or watch profits disappear.

  • Most shop owners don’t realize the problem—until customers stop returning.

At Transformative Sales Mastery Intensive, we train service advisors to sell with honesty, clarity, and trust—building strong customer relationships that drive real business growth. No gimmicks, just ethical, high-impact sales that helps shops thrive.

TRANSFORMATIVE SALES MASTERY INTENSIVE

Agenda

Day 1: Foundation of a Proven Sales System

Morning Sessions:

  • Sales Psychology Deep-Dive: Understanding customer buying behavior

  • Trust-Building Conversations: Creating credibility from the first interaction

  • Value Presentation: Helping customers see the ‘why’ behind the work

  • Customer Experience Mapping: Identifying gaps in your shop’s sales flow

Afternoon Impact Sessions:

  • Peer Case Studies: Real stories from top-performing shops

  • Revenue Potential Calculator: See what your shop is leaving on the table

  • Live Sales Review: Breakdown of real-world advisor conversations

  • Customer Decision Triggers: What gets customers to say “yes” with confidence

Day 2: Sales Systems & Practical Implementation

Sales Process Workshops:

  • Advisor Success Framework: Building a repeatable sales process that works

  • Reputation Building: Winning 5-star reviews without asking

  • Selling Complex Repairs: Giving advisors confidence to present bigger jobs

  • 30-Point Sales Health Check: Spotting the hidden gaps in your sales process

Implementation Sessions:

  • Phone Call Confidence: Mastering the first customer touch-point

  • Technology for Efficiency: Using tools to speed up sales & operations

  • Package Presentation (Optional): Structuring multi-service solutions for clarity

  • Advisor Communication Templates: Proven scripts & talk tracks to close more sales

Day 3: Growth, Retention & Leadership

Advisor & Team Growth Sessions:

  • Developing High-Performing Advisors: Coaching for sales confidence

  • Performance Metrics That Matter: Tracking what drives sales & trust

  • Locking in Systems: Making the process stick beyond the workshop

  • Keeping Customers for Life: Turning first-time buyers into repeat clients

Leadership & Future Planning:

  • Action Plan for Your Shop: Custom roadmap to implement what you learn

  • Building Accountability: Getting your team to follow the system

  • Strengthening Customer Loyalty: Creating lasting relationships (not a points program)

  • Expert Q&A Session: Get answers to your shop’s specific sales challenges

Additionally: Hands-on role-play, process implementation guides, and peer learning from other success driven shops and network with other advisers, managers and owners.

Investment Options

Registration :

  • Full 3-Day Workshop Access

  • Complimentary snacks & refreshments

  • Shop Owners Zoom debriefing (60 Min), How to support your Service Advisors to get the most value out of your sales training investment.

  • Access to Private Transformative Sales Mastery Intensive Alumni Online Community – Continued discussion, Q&A, and peer support.

  • Workbook & Implementation Guide -Step-by-step strategies and exercises to help you apply what you learn

  • Exclusive Sales Scripts & Templates – Word Tracks for handling objections, up-sells, and closing deals

  • Certificate of Completion

    – Showcase your dedication to improving your skills

For all event details, contact Jen directly at + 1 719 309 1164. She's available to provide you with everything you need to know!

CHOOSE BELOW HOW MANY PEOPLE WILL ATTEND

50 SPOTS ONLY

100% Money-Back Guarantee

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We stand behind this workshop because we’ve seen it work for 1,000+ repair shops. If you attend all sessions, engage with the content, and still don’t believe you’ve gained the tools to improve your sales process—we’ll refund your registration. No hoops. Just show up, participate, and if it’s not valuable, we’ll make it right.

Listen to what previous attendees have to say.,,

- I don't need a call. I'm ready to buy now. [ Click Here ] to sign up.

Frequently Asked

Questions

1. Where is the workshop happening?

Hotel:

Name: Atlanta Marriott Suites Midtown

Address: 35 14th Street NE, Atlanta, GA 30309

Phone: (404) 876-8888

Website: marriott.com/atlms

2. Are there discounted hotel rooms available?

Room Details

Discounted Room Rate: $219/night

Room Booking Link:  https://www.marriott.com/event-reservations/reservation-link.mi?guestreslink2=true&id=1746648292602&key=GRP

Booking Deadline: Wednesday, September 24, 2025

After Deadline Contact: Marcus Shaw – (404) 888-3663 for room block rates and availability

 

Amenities

Complimentary Wi-Fi for Marriott Bonvoy Members (sign up free at marriott.com)

Earn Marriott Bonvoy Points (2 points per $1)

Parking Rates (subject to change): 25% Discount on Overnight Self-Parking   

Training Schedule

Day 1: 8:00 AM – 5:30 PM

Day 2: 8:00 AM – 5:30 PM

Day 3: 8:00 AM – 5:00 PM

3. How many people can I bring from my team?

We encourage bringing multiple advisors and managers. See our team packages for group discounts.

4. What’s included in my registration fee?

Full 3-day workshop access, all materials, resources and Coffee and H20.

5. What if I don’t see value in the workshop?

We offer a 100% satisfaction guarantee. If you attend, engage, and don’t find the workshop valuable, we’ll refund your registration.

6. How can I get in touch with someone about this class?

For all event details, call us directly at + 1 719 309 1164 and ask for Jen. She’ll guide you through everything you need to know.

Transformers Institute

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